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In 2005, Titan Racing Bikes founder, Robbie Luis, saw a gap in the market. He applied his passion for cycling and extensive industry knowledge to launch the brand Titan Bikes. The first bike launched was a tandem with the sole purpose of supplying a product where there was a demand. That demand later grew to provide a range of affordable bikes to retailers in multiple countries.
Before long, Titan bikes had established a positive reputation for providing quality products and superior customer support and services to both its dealer base and product customer base. By staying on-trend and continually looking for opportunities to grow the business, Titan bikes were soon widely known as a competitive cycling brand and accepted throughout the cycling community. The future of the brand was promising, and a quick decision was made in its early days to build a brand that could one day compete with the best on a global scale.
And so the journey began.
In the past five years is where Titan Racing has genuinely evolved and grown in leaps and bounds. Starting with our name, we have developed from our prior years of being known as Titan to Titan Racing bikes, a landmark decision in our brand’s history. This small change distinguishes the brand’s shift in direction and signals the starting point for developing our products in-house. Our product design team operates from our head offices. They can be found in our design lab, which we refer to as the Forge. Via the Forge, and our design and marketing team, the brand’s concepts are brought to life in the form of new products. This has led to the redesign of our value range of bikes, the introduction of new apparel and accessory ranges, and, most notably, a new premium offering of carbon bikes.
Titan Racing is actively marketed via multiple platforms and mediums in all countries with current distribution. Our brand messaging is focused on continually adding value to all our consumers. We do this through numerous campaigns, including the SMART CHOICE and our unique 5-Year Multi-User Warranty.
Nothing quite compares to the freedom and empowerment a bicycle can bring, and that’s something we’d like to share.
Having started as a brand offering recreational and kids bikes, working our way up to premium offerings, we have a unique understanding of the journey from a business and a customer point of view. With this fond appreciation and knowledge, we can support both our business and end customers throughout their journey.
All employees who work at Titan Racing Bikes are avid cyclists. They commit to creating the best possible products for our consumers and themselves and going the extra mile to provide superior service in all areas. It’s this mindset that sets Titan Racing apart and drives innovation into product design. Our products are thoroughly and extensively tested by our team as well as external testers before going into production.
We believe this level of commitment and dedication to work has enabled us to excel in our brand, product offerings, and consumer perception at an exponential rate. Launching multiple product lines of new offerings, with strong consumer acceptance, is a testament to us listening to our customers.
As riders ourselves, we understand, the better the product, the more enjoyable for our consumers.
At Titan Racing, we offer a range of cycling related products. Our broad range of bikes caters to multiple disciplines as well as niche riding styles. We further provide our riders with the choice of dedicated riding apparel, protective cycling wear, and innovative accessories. Our core audience consists of all levels of cyclists, from beginners and enthusiasts to seasoned racing snakes.
At Titan Racing, we offer a range of cycling related products. Our broad range of bikes caters to multiple disciplines as well as niche riding styles. We further provide our riders with the choice of dedicated riding apparel, protective cycling wear, and innovative accessories. Our core audience consists of all levels of cyclists, from beginners and enthusiasts to seasoned racing snakes.
The SMART choice is a decision-making process that we challenge ourselves as a brand to uphold as well as ask our customers to consider.
At Titan Racing, we set out to offer our customers more than just another bike. We strive to provide next-level products at fair value money, where we aim to improve our customers’ riding experience. Our designers look to create frames with forward-thinking geometry, functional designs, and stylish looks. We pair this with clever part choices to allow us to offer our customers the best in category bikes.
We call this the “Smart choice”.
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